After certified products have found a home in your building, don’t forget to market these green selections, Bolus
recommends. Tenants should be aware that the table in front
of them, the carpet underfoot, or the ceiling tiles overhead
have environmental and health benefits. Make it a point
to educate occupants about how your company is using its
purchasing power to decrease the impacts of items used on a
daily basis. From the integrity of raw materials, environmental stewardship during manufacturing, and reuse options,
Cradle to Cradle Certified products demonstrate that human
and environmental health can coexist in a single offering. B
Jennie Morton firstname.lastname@example.org is Senior
Editor of BUILDINGS.
the reasons they were certified in the first place. For example,
say your organization is more concerned about indoor air quality
than the embodied energy a product carries – you will want to
look at products that have high marks in the materials health category rather than in the energy category.
Taking this extra dive into the product’s background allows
building owners to maximize how the item will contribute to
their space, Glass adds. Studies in every sector have confirmed
that healthy spaces lead to productive workers. Knowing that
the right products can contribute to your bottom line arms you
with a good argument to propose to senior leadership about any
differences in first costs. You can also point out that having a
product that can be easily reclaimed or recycled will save your
organization from unnecessary waste fees, even if those avoided
expenses are a decade in the future.
Colin Blackford, Innovation Manager
Unlike other programs, the Cradle to Cradle standard looks at the big sustainability picture rather than individual parts. It carries more weight because gives
insights into a company’s stewardship rather than just the
product itself. Manufacturers must strive for continuous
improvement and make positive changes to meet certification
instead of simply documenting what they’re already doing.
Reutilization is a strong area for our company. One of our
shades is made from recycled water bottles to cut down on virgin
materials. Through our recovery program, used screens can be
processed into a second generation of fibers. Efforts to salvage
post-production materials have also led to a 70% decrease in our
year-to-date, trash-to-landfill volume.
The main benefit of Cradle to Cradle to building owners is that
it gives an apples-to-apple comparison between products. EPDs,
for example, have a place but it’s still up to buyers to discern how
environmentally friendly an offering is. C2C makes it clear how a
product is an ecologically conscious choice.
Diane Martel, Vice President of Environmental
Planning and Strategy, General Management
Our commitment is going above and beyond the certifica- tion itself as we strive to become a C2C company by 2020. We believe that how the Cradle to Cradle principles drive a
circular economy is the future.
The goal of transparency is not to check a box but to make good
products and optimize them so they are safe for the environment
and users. To further enhance our material health, Tarkett is publishing environmental health disclosures that rate ingredients. We also
launched an offering that is free of pigments, which can be problematic, and are investigating alternative color sources.
Our manufacturing sites currently use 20% renewable energy and
some plants have incorporated biomass energy and recycled products such as jute pellets. We are also working on putting all of our
facilities on closed-loop production water systems.
We never talk about end of life, but rather post-use. Our ReStart
program reclaims samples, products and installation waste. We are
also closing the loop through consolidation points and internal
Cradle2Cradle looks at products in a holistic way. For commercial
spaces, it is important to have healthy people working in a healthy
environment. Facility managers must closely consider the impact of
the products used in their buildings. That means choosing products
not only for their content, but also for the way they are made, reused,
and recycled. If we follow this path, we will close the loop every time.